This festive season, we’re proud to be partnering with award-winning alcohol-free brewer Athletic Brewing to reward guests who choose to drive safely, and support Derbyshire’s Don’t Risk the Drive campaign. 

Throughout December, designated drivers can enjoy a complimentary pint of alcohol-free Athletic Run Wild IPA or a premium Franklin & Sons soft drink when dining or staying with us. It’s our way of saying thank you for making the responsible choice. 

The Don’t Risk the Drive campaign encourages everyone to plan before heading out for festive drinks. Whether it’s a night out with friends, a work Christmas party, or a family gathering, deciding how you’ll get home before you start drinking helps keep you – and others – safe. 

Along with this Peak Edge Hotel and Athletic Brewing are launching the Cheers to Clear Minds Challenge. Share a photo with Run Wild using #DontRiskTheDrive or #RunWildResponsibly.

And being the designated driver doesn’t mean missing out. With our Designated Driver’s Pint, you can enjoy all the flavour without the effects of alcohol. Choosing alcohol-free options means staying sharp, safe, and fully in control behind the wheel. It’s a simple choice that makes our roads safer for everyone, especially at this time of year. 

Opting for a 0% beer or a refreshing soft drink allows you to join in the fun while still making a responsible decision. With so many great alcohol-free options available, you don’t have to compromise on taste, enjoyment, or safety. 

Drive safe, drink smart, and enjoy the festive season with us.